When he speaks about plants, his eyes light up. And, he can speak for hours on end about the subject. When he was 25, he discovered the plant world… leaves, roots and extracts, which were dried or reduced to powder form and kept in old jars. These were left by a healer in the farm attic he had purchased in the Haute Provence region of France.
He was immediately captivated! He wanted to know everything about their properties, powers…
He was a leading hair care professional and had only one idea in mind: To create plant-based hair treatments, which were uncommon at the time.
With the help of his wife and some scientists, he transformed his garage into a workshop, where he developed the first PHYTO 7 creams, which he mixed together using an old bread kneading machine that had been thrown out.
Today, as in the past, he continues to work with his family and friends. His children help create the products and his friends and customers test them.
A precursor, PHYTOTHERATHRIE was created in 1967. It was the first cosmetic brand to use the PHYTO prefix. However, his work has not always been easy…but that didn’t matter! Patrick Ales has incredible drive and passion He believed in his project and was determined to carry it through.
In 1969, he founded the PHYTOSOLBA Laboratory. He then developed other brands and companies that were related to plants, nature and beauty.
Today, this small company has grown into an international group, which was called the PHYTO-LIERAC Group, and then renamed ALES GROUP.
Yet, Patrick Ales, a highly imaginative and extremely hard-working man continues to take his work a step further There is always a small flower or grass growing near his home or on the other side of the world that catches his eye and makes him want to learn more
As he says : “a simple field is like an immense open book, of which only a few pages have been discovered !